Misty Thrash is the visionary founder of Heart Feltz, a purpose-driven lifestyle brand rooted in culture, creativity, and conscious leadership. With a background spanning jewelry, fashion, and retail, she blends strategic precision with soulful intention to build brands that stand for something deeper.

Her work is guided by the belief that success isn’t just about what you sell, but what you stand for. As an architect and storyteller, Misty champions inclusive design, meaningful representation, and narratives that connect beyond trends proving purpose and profitability can coexist.

Grounded in integrity and driven by purpose, she leads with quiet confidence, creating value rather than chasing visibility. Under her vision, Heart Feltz is more than a brand: it’s a movement built on feeling, fueled by intention, and made to last.